Haike (Audience Group)
Haike is a term that defines a new group of Chinese with broad visions and a global mind towards their modern life through technology. They are the target audience reading news and events online by using communication apps. Haike news on our channel aims to serve this group and the wider overseas Chinese, HongKong, Marco and Taiwan compatriots, Chinese students overseas and members of Chinese-funded companies and branches overseas. Apart from the provision of information and services, Haike News reports what the overseas Chinese concern and the events linked with their daily lives, and also captures the information relevant to them. In the specific column of our Haiwai Net, our channel continuously provides you with the up-to-date “Shark Forum (xiake dao) ” “Xuexi Group”, “Jintai View” and “Online Forum”. Thus, the Haike group (users of apps) can share snips of news and events from around the world through the device in their pocket while managing their business without walking through the door.